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Record Income For Wells Fargo

By BUILDERnews Staff | January 17th, 2012

Wells Fargo, the largest mortgage lender in the U.S., reported record income of $4.1 billion, or 73 cents a share, for the fourth quarter, up 20% from one year ago.

marketing News Wire

GE Helps Clients Save Potential 20% on Electricity

By BUILDERnews Staff | January 13th, 2012

The kitchen accounts for about 25% of electricity use in the average U.S. household and as a result GE's ecomaginationSM kitchen package can help reduce electricity...

Top Ten Custom Home Design Options for 2012

By BUILDERnews Staff | January 12th, 2012

When it comes to building a dream home – personalization is essential. Having built more than 8,000 homes to date, Schumacher Homes predicts the top ten custom...

Masonite Offers New Product Line

By BUILDERnews Staff | January 11th, 2012

Door manufacturer Masonite has announced a premium offering in the interior molded door category called the West End collection.

Alside Opens 100th Supply Center

By BUILDERnews Staff | January 11th, 2012

Alside, a manufacturer and distributor of exterior residential building products, announced the opening of its 100th supply center in the United States and the second...

Lowe's Aquires ATG

By BUILDERnews Staff | December 30th, 2011

Lowe's Cos. Inc. ...

Change Your Outlook to Change Your View

By Jason Forrest | December 28th, 2011

The way you see yourself, the possibilities, and your role as a salesperson has a major effect on your career, job satisfaction, and income. Harvard research shows that...

NARI Announces First Certified Remodeler Program

By BUILDERnews Staff | December 23rd, 2011

The National Association of the Remodeling Industry (NARI) is pleased to announce the first recipients of its Certified Remodeler Project Manager (CRPM) certification...

Masonite Expands Into Router-Carved MDF Interior Door Category

By BUILDERnews Staff | December 17th, 2011

With its recent acquisition of Marshfield Door Systems, Masonite, a global manufacturer of interior, entry and patio doors, is pleased to announce the introduction of a...

marketing Blog Posts

Best Practices for Building a Builder Brand

By: Tim Kane

In the real estate industry, a builder’s brand hasn’t always been considered...

Social Media – a Marketing Tool to be Taken Seriously

By: Marsha Friedman

Expert Shares Tips to Gauge Whether Your Business is Taking the Wrong Approach

I...

Student Housing; Do Students Have a Choice?

By: Jessica Musick

As design professionals, we love nothing more than to both appreciate and critique the work of...

Overcoming Sales Reluctance (an introduction to our 12-part series)

By: Jason Forrest

One of the most important abilities for achieving a successful career in new...

The Pre-Season Sales Event

By: Jeff Shore

While everyone seems to be focused on the Christmas season, there is another season lurking...

New Market Shift...Multigenerational Housing

By: David Barisic

In my last blog entry, I discussed a shift towards more precise planning when it...

The Perfect Storm for High Cancellations (and the Key to Prevention)

By: Jason Forrest

As soon as I drove off the lot in my brand new silver Audi TT with black interior, I saw one...

Innovation Breeds Success For New Construction

By: Tim Kane

Today, many resales are basically new. With the abundance of recent foreclosures and bank-...

marketing Articles

The Importance of Demographics in New Home Marketing

November 7th, 2011

Targeting a specific market is certainly not a new idea. It has been one of the most important premises of the advertising industry since its inception. During times of robust economic growth and low unemployment, however, the concept often gets pushed aside as product tends to sell regardless of how it is marketed. This trend is nowhere more obvious than in the development and sales of new homes.

demographics, email blast campaign, housing demand, marketing, Front Page - Blogger Network, Marketing, Real Estate

Smart Changes Drive New Value in Residential Solar

October 6th, 2011

Installing solar energy systems on homes and multifamily buildings now has new value and implications that the California Public Utilities Commission has mandated installation of Smart Meters on all residential and commercial properties in the state by the end of 2012—making Time of Use (TOU) billing for residential properties a near certainty.

Headline news, Green, Home, Marketing, Multifamily, Real Estate, Remodeling

Certified Green: What is it Really Worth?

October 6th, 2011

There are independent organizations across the country that are designed to educate appraisers about how to accurately assess a certified home’s value, but there’s no guarantee banks will use an appraiser with those credentials. Gale recommends sustainable homebuilders take the time to forge a relationship with local AMCs and ask them to develop a specific roster of green appraisers that can be requested based on need.

Earth Advantage Institute, nahb, Featured Projects, Headline news, Green, Marketing

Let's Talk Trade

September 22nd, 2011

Barter and construction companies- A reliable business tool that can maximize your bottom line.

Business, Finance, Marketing

Universal Design: A Market Poised to Expand

September 14th, 2011

With the first wave of baby boomers now retiring and a vast majority of older Americans wanting to stay put in their homes as they age, generational sea changes are driving some strong trends in building and remodeling. The oldest of an estimated 78-million strong baby boomer demographic has just hit retirement age, and AARP reports that almost 90% of the nation’s seniors want to remain in their homes.

50, Architecture, Home, Marketing, Remodeling

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BUILDERnews is a national building trade magazine. Its readers are top executives in residential and commercial construction, design and engineering as well as suppliers.

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