Rancho Cordova Welcomes New Eco-Friendly Apartment Community

Targeting a specific market is certainly not a new idea.  It has been one of the most important premises of the advertising industry since its inception.  During times of robust economic growth and low unemployment, however, the concept often gets pushed aside as product tends to sell regardless of how it is marketed.  This trend is nowhere more obvious than in the development and sales of new homes.

Installing solar energy systems on homes and multifamily buildings now has new value and implications that the California Public Utilities Commission has mandated installation of Smart Meters on all residential and commercial properties in the state by the end of 2012—making Time of Use (TOU) billing for residential properties a near certainty.