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Jason Forrest

Jason Forrest's picture

Public Information

Bio

As a sales professional, author, professional speaker, and consultant, Jason Forrest helps home builders increase closings and profits through leadership sales training. His books include Creating Urgency in a Non-Urgent Housing Market and 40 Day Sales Dare for New Home Sales. He can be reached at jason@jforrestgroup.com and www.jforrestgroup.com.

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http://www.jforrestgroup.com/

History

Member for
41 weeks 1 day

jason forrest Blog Posts

Overcoming Sales Reluctance—The Doomsayer
February 7th, 2012

There’s a doomsayer in each of us—a worrier filled with the what ifs. What if I make a mistake? What if I disappoint people who are counting on me? What if December 12th, 2012 really is the end?   

Business, Education, Front Page - Blogger Network
Overcoming Sales Reluctance (an introduction to our 12-part series)
January 19th, 2012

 

One of the most important abilities for achieving a successful career in new home sales is the ability to overcome sales reluctances. In order to overcome our fears though, we must be able to first identify them.

And so begins our series on 12 of the most common types of sales reluctances and how new home sales professionals can identify and overcome them. This series will provide valuable insight (for sales pros and sales coaches alike) into the kinds of fears and sales reluctances that hinder their sales teams.

Business, Front Page - Blogger Network, Marketing
The Perfect Storm for High Cancellations (and the Key to Prevention)
December 6th, 2011

As soon as I drove off the lot in my brand new silver Audi TT with black interior, I saw one with a convertible top and tan interior. And I wondered, “Should I have gotten that one instead? Did I make the right choice?” Why? Because I’m human. And humans are switchers by nature. Sales pros need to understand a few things about human nature in order to prevent cancellations.

Business, Front Page - Blogger Network, Marketing
Tapping into Buyer Motivation to Sell Multi-Family Homes
November 4th, 2011

From low-maintenance to access to the high life – condos and townhomes offer a multitude of benefits. But each buyer has varying reasons for considering this type of housing over the single-family alternative. The four dominant buying motives are pride, profit, pleasure, and peace.

Front Page - Blogger Network, Home, Marketing, Real Estate
Six Levels of New Home Sales Coaching
October 17th, 2011

If you’re a production builder, you’re probably building practically the same house as most of your competitors. Your product is unlikely to distinguish you, so you better focus on the things that can really set you apart.

Business, Front Page - Blogger Network, Marketing
Three Ways to Engage Buyers
October 2nd, 2011

Too often, salespeople react to buyer questions and statements rather than engaging prospects. Consider the following three ways to engage potential homebuyers and increase your chances for a sale:

Front Page - Blogger Network, Marketing
Be Open
September 16th, 2011

In 2004’s market, homebuyers were lining up and sometimes even camping out to buy new homes. It’s 2011 now. The position of strength has shifted and we need to shift with it by keeping retail hours and opening up a huge window of sales opportunities.  

Business, Front Page - Blogger Network, Finance, Marketing
Hot Beliefs
August 26th, 2011

William James says “hot” beliefs are the ones that we’re more willing to act on, face conflict over, and even die for. When sales professionals lack “heat” in their beliefs, their sales performances suffer.

Business, Front Page - Blogger Network, Marketing, Real Estate, Remodeling
Sales Training: Not Just for Sales People
July 29th, 2011

Your business’s brand is more than the finished product, more than how it looks on paper, more even than reputation. Gallop research shows that, for a customer, brand is defined every time an employee and customer touch. Even if you outsource, customers consider external contractors a part of you.

Business, Front Page - Blogger Network, Marketing, Remodeling
Managers: It's Time to Get Dirty
July 22nd, 2011

Gone are the days of managing from a distance. Today’s managers must get in the trenches if they want their sales teams to reach their full potential. Effective new home sales managers get “dirty,” by managing the process, not just the results; asking specific questions; and holding their sales professionals accountable to greatness.

Business, Front Page - Blogger Network, Marketing, Real Estate